This feature is added with the addition of the Beer/Wine Plugin. Brand families are a way of further categorizing Brands in eoStar. Brand families are used in ION Reports where it is possible to isolate information based on both brand families and brands. For example, Boston Beer might be listed as a Brand Family, with Brands under Boston Beer including Samuel Adams, Angry Orchard, and Twisted Tea, and Products under those individual Brands consisting of the flavor of the beverage and its packaging.
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